Jackson also contributed five assists with four steals while A.J. Walton and Isaiah Austin donated 11 points apiece as the Bears (5-2) improved to 1-7 all-time against Kentucky.
Cory Jefferson and Brady Heslip chipped in with 10 points each for Baylor, which avenged a loss to the Wildcats in the 2012 NCAA Tournament's Elite Eight.
Kentucky (4-3), meanwhile, lost again after falling to Notre Dame Thursday.
Archie Goodwin supplied 17 points, six rebounds and five assists for the Wildcats.
Ray Liotta sues skin care company over use of likeness
NBC reportedly holds celebs hostage to Jimmy Fallon's show