Cookie Monster covers 'I Love It' by Icona Pop [VIDEO]

Cookie Monster is promoting the upcoming 44th season of "Sesame Street" with his own music video, and the cover of Icona Pop's "I Love It" has become a viral anthem of self-restraint.

In "Me Want It (But Me Wait)", Cookie Monster fights his urge to eat a bowl of oversized chocolate chip cookies, singing that he just needs to learn how to control himself.

For those who think poor Cookie Monster has been hung out to dry by recent efforts to teach kids about proper nutrition and exercise, don't worry -- he gets to eat a cookie at the end. Because after singing his three-minute song, he thought he'd waited long enough.