Wife of 49ers star, who created Taylor Swift jacket, gets NFL licensing deal

Taylor Swift wore a jacket (not pictured) made by Kristin Juszczyk earlier this month during the NFL playoffs. File Photo by Jon Robichaud/UPI
Taylor Swift wore a jacket (not pictured) made by Kristin Juszczyk earlier this month during the NFL playoffs. File Photo by Jon Robichaud/UPI | License Photo

Jan. 30 (UPI) -- The NFL agreed to a licensing deal with Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juszczyk, who hand-made trendy clothing for Taylor Swift and other celebrities, a league source told UPI on Tuesday.

No financial terms were disclosed, but the deal clears Juszczyk to use NFL logos on men's and women's apparel. That OK comes less than two weeks before the 49ers face the Kansas City Chiefs in Super Bowl LVIII.


Celebrities wearing the custom apparel has gone viral in recent weeks, with Swift, actor Taylor Lautner and Simone Biles recently sporting the garb during games.

Juszczyk also has used her social media accounts to show behind-the-scenes footage of herself making the outfits. She started to create the game-day clothing five years ago.


"I try to take silhouettes and shapes of things I would wear in my everyday life," Juszczyk told KRON-Ch. 4 earlier this month. "Like if I were going out to friends or going out to dinner. I think how can I mimic this shape into sportswear."

Juszczyk's made her first game-day creation by using her husband's old football shirts. She has crafted outfits out of other fabric, jerseys and even footballs.

Swift sported a Juszczyk-made puffer jacket, with Chiefs tight end Travis Kelce's jersey numbers and name patched to the front and sides, during a wild-card playoff game against the Miami Dolphins on Jan. 13 in Kansas City, Mo.

The next day, Lautner wore a similar Detroit Lions-themed puffer jacket during their first-round game against the Los Angeles Rams.

Juszczyk also made a Patrick Mahomes-patched puffer jacket for his wife, Brittany.

Biles sported a Green Bay Packers-themed puffer vest, with husband Jonathan Owens' jersey numbers patched on the front and back earlier this season.


Juszczyk also created a puffer vest last weekend for 49ers wide receiver Deebo Samuel, who sported quarterback Brock Purdy's jersey patches on the unique outfit he wore during the regular season.

Kyle Juszczyk, an eight-time All-Pro and 11-year NFL veteran has supported his wife's work. He used his Twitter account earlier this month to respond to many users, telling them who created the trending outfits.

"It's pure joy to see her get that recognition," Juszczyk told reporters earlier this month. "She has been grinding for years now. She has been working so hard. So happy to see her get her stuff out there, everybody see it and for people to recognize it was hers.

"Some of those jackets, she probably put 20 hours alone into a single jacket. At times, I wake up at 3 or 4 in the morning and she is still working. She really has been grinding and I'm happy to see it pay off."

Juszczyk said many companies reached out to his wife about the apparel and "every option was on the table" amid negotiations.

The star fullback and the 49ers will face the Chiefs in Super Bowl LVIII at 6:30 p.m. EST Feb. 11 in Las Vegas. The game will air on CBS.

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