CANTON, Mass., Aug. 25 (UPI) -- Reebok International is producing a music video for Israeli hip-hop violinist Miri Ben-Ari and she will be featured in Reebok's latest ad campaign.
"We Gonna Win" will mark Reebok's first foray into video production, the athletic wear company said in a news release.
Ben-Ari will also be seen in Reebok's "I Am What I Am" ad campaign, which also includes Allen Iverson, Jay-Z, Yao Ming, Nelly, Curt Schilling, 50 Cent, Donovan McNabb and Christina Ricci, among others.
The Tel Aviv native has written, performed and produced for a number of popular artists including Kanye West, Alicia Keys, Jay-Z, Patti LaBelle, Mya and Janet Jackson.
Lately, however, she has been preparing her own debut hip-hop album, which is scheduled for release by Universal Records this fall.
