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Former NFL Commissioner Rozelle dies
Former National Football League Commissioner Pete Rozelle, whose leadership helped turned his sport into a corporate giant, died Friday night. He was 70. Rozelle died at his home, seven years after retiring from the post he hadheld for almost 30 years. During his three decades as commissioner, Rozelle created the Super Bowl and Monday Night Football, forged a merger with the American Football League and instituted a revolutionary plan for sharing television revenue. The NFL grew from 12 to 28 teams before his retirement in 1989, when he was succeeded by current commissioner Paul Tagliabue. Rozelle was elected the fourth commissioner of the NFL in 1960, replacing Bert Bell, who had died of a heart attack. Rozelle, then a 33- year-old executive for the Los Angeles Rams, was a compromise candidate elected on the 23rd ballot. Seeking to take advantage of the growth of television, Rozelle moved the league offices to New York City. In 1962, the NFL agreed to a deal with the CBS Television to televise all regular season games for $4.65 million annually. CBS remained a part of the league for three decades and Rozelle later signed deals with NBC as well as ABC, which began broadcasting Monday night games in 1970. The final television deal negotiated by Rozelle was worth $1.428 billion over three years. Rozelle insisted that all television revenue be shared equally, convincing the owners that the financial health of teams in smaller markets was to the benefit of larger teams as well.

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