Burger King brings back Big Mac clone Big King

(UPI) -- Burger King is bringing back the Big King, its Big Mac clone, after fifteen years.

The Big King, initially rolled out in limited market in 1997, failed to find favor with consumers and was scrapped before going national.

Described as “two savory fire-grilled beef patties, topped with melted American cheese, fresh cut iceberg lettuce, crisp onions, crunchy pickles, and featuring a sweet thousand island style dressing, all on a warm, toasted, sesame seed bun," it sure sounds a lot like a Big Mac.

Both the Big King and Big Mac boast 29g of fat and 10g of saturated fat, though the Big King is slightly lower in calories, carbs and sodium.

The Big King didn't include a middle bun the first time around, but will now, making it even more like the iconic McDonald's burger.

“What makes Big King different than any other burger on the market is the unique fire-grilling,” chief marketing officer Eric Hirschhorn said in a statement.

Burger King also said the Big King will stay on the menu for good this time.

McDonald's is staying tight-lipped about the Big King, but the McDonalds.com page for the Big Mac has been quietly changed to read "There is only one."

In September, Burger King launched Satisfries -- lower-calorie, lower-fat crinkle-cut fries. Last month, McDonald's ditched its famous Dollar Menu for a higher-priced Dollar Menu & More and ended its relationship with ketchup company Heinz.