LONDON, Oct. 13 (UPI) -- Google, the giant Internet search engine, is launching a British version of its shopping comparison site Froogle, the Guardian reported Wednesday.
The move reflects the California corporation's strategic commitment to diversifying and the $26 billion it raised earlier this year in its initial public offering.
Froogle launched in the United States last year and is based on Google's search technology, the technical details of which are a closely guarded secret but rely in part on the number of times a page is linked to by other pages on the Web.
Google says Froogle is superior to other price comparison sites because it does not accept payments from online retailers to boost their rankings.
The company hopes to make money from relevant sponsored links displayed alongside the main results, as it does with its main search page and other services such as Gmail, the email service it launched earlier this year to compete with Yahoo! and Microsoft's Hotmail.
