The new sportswear collection will be released in Spring 2005 at 147 Dillard's U.S. stores and on the retailer's Web site at www.dillards.com.
The Reba collection is the first time that McEntire has created a clothing line.
"Women should feel terrific and confident about how they look each moment of their lives and the clothes that we wear play a huge role in evoking these feelings. I created 'Reba' to help women achieve this," McEntire said in a statement.
"The 'Reba' collection will give women a wide selection of related pieces that she can find in one place and build into a wardrobe that works from moment to moment, season to season."
McEntire said she was fully involved in all aspects of the design process with Icon Creations, a New York City-based fashion design firm.
The Reba collection includes career wear, casual wear, novelty wear, sportswear and knit separates in sizes 4-14 with prices ranging from $48 to $289.