(UPI) -- Jay Z reportedly rejected 3,200 suggestions for the name of his first-ever men's fragrance, before finally picked up the bottle and said, "This is the s**t; it’s gold," according to WWD (via The Cut).
Thus, Gold Jay Z was born, the 43-year-old rapper's fragrance collaboration with Ilias Ermenidis, of the world's second-biggest perfume company, Firmenich.