Oyster launches on-demand app for books

Oyster, a New York based start-up company, has launched an on-demand subscription service app for books Thursday.

The app offers users "unlimited access to over 100,000 books for $9.95 a month, with new titles added all the time."

The e-reading app is currently only available for the iPhone on a first-come, first-serve invitation-only basis. In addition to being an e-reader site, Oyster looks to have users share and discover new content. The books are organized into genres similar to how Netflix organizes movies and readers will be able to create a social profile and follow their friends as well as their reading activity a la Spotify.

"People love accessing things when they want it with one price," Eric Stromberg, co-founder of Oyster, told Mashable adding that, "Any company that does this needs to be really good at technology, at product and on the partnership side of things, and building a core area of expertise in each of those."