Soup giant Campbell's and coffee company Green Mountain Coffee Roasters Inc. have teamed up to produce Keurig cup Campbell's soups.
"Campbell's is an iconic brand that shares our focus on harnessing innovation to delight consumers - making them an ideal partner as we take this first step beyond beverages for the Keurig system," President and CEO Brian Kelley said in a statement.
The instant soup will consist of a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish. Consumers will be able to recreate the traditional soup by brewing the K-cup over the garnish.
The companies expect to introduce three varieties of the soup in 2014 including Homestyle Chicken Broth & Noodle.
"This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces. Campbell is connecting with consumers in new and exciting ways," Campbell President and CEO Denise Morrison stated.