A 20-second ad for Ikea, the world's largest furniture retailer, depicts a Thai man and woman who go shopping for furniture. The young woman is so surprised by the store's low prices, her voice drops to a man's tone. Horrified by the outburst, her boyfriend runs away.
In a letter to IKEA, the Thai Transgender Alliance said that the commercial, titled "Forget to Keep Hidden," perpetuated stereotypes of transgender people. The group demanded that Ikea apologize.