Oct. 8 (UPI) -- Brooklyn Nets star forward Kevin Durant believes the New York Knicks' brand has deteriorated over the years and many young players don't see the franchise as strong anymore.
"I think a lot of fans look at the Knicks as a brand and expect these younger players who, in their lifetime, don't remember the Knicks being good," Durant said Tuesday in an interview with Hot 97 in New York. "I've seen the Knicks in the Finals, but kids coming up after me didn't see that. So that whole brand of the Knicks is not as cool as let's say the Golden State Warriors, or even the [Los Angeles] Lakers or the Nets now.