Dwayne Johnson-developed series 'Muscle Beach' lands at USA Network

NEW YORK, July 21 (UPI) -- Dwayne Johnson is developing a new drama series about bodybuilding entitled Muscle Beach that has been picked up by the USA Network.

According to Variety, the project set in the 1980s on Venice Beach during the bodybuilding boom, is being handled by Johnson's Seven Bucks Productions and its co-founder Dany Garcia along with producer Beau Flynn's FlynnPicturesCo.

Johnson commented on the news and shared the plot behind Muscle Beach on Instagram Wednesday writing, "Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who's found the perfect home at USA - a network who's been on fire with their brilliant dramatic television."

"Muscle Beach" is set in a legendary bodybuilding gym in 1980's Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80's, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams," he continued.

"As a kid growing up in the 80's it's exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture - the 80's."

Muscle Beach finding a home comes after news of Arnold Schwarzenegger's similarly themed Venice Beach bodybuilding drama series Pump, set in the 1970s, landed at CBS.

On Monday, Johnson and Seven Bucks Productions launched the former WWE star's new YouTube channel with a comedic short featuring various internet stars entitled "The Youtube Factory."