Reese Witherspoon champions #AskHerMore at the Oscars 2015

LOS ANGELES, Feb. 23 (UPI) -- Actress Reese Whiterspoon continued to promote the gender equality campaign, Ask Her More, at the 87th Academy Awards on Sunday telling ABC's Robin Roberts women have more to talk about than just dresses.

#AskHerMore is an online movement that encourages television presenters to ask better questions from Hollywood's leading ladies on the red carpet. The campaign calls for the demise of the ever popular "Who are you wearing?" inquiry and has been backed by the likes of Cate Blanchett, Jennifer Aniston and Juliane Moore in the past.

"This is a movement to say we are more than just our dresses," Witherspoon told Roberts on the red carpet.

"There are 44 nominees this year that are women and we are so happy to be here and talk about the work that we've done," she added. "It's hard being a woman in Hollywood, or any industry."

Before the show, the 38-year-old star -- a Best Actress nominee for her role in Wild -- encouraged reporters to ask her better questions by sharing a photo on Instagram featuring a series of inquiries.

this movement #AskHerMore..have you heard of it? It's meant to inspire reporters to ask creative questions on the red carpet. I love the Oscars AND fashion like many of you - & am excited to share #WhoAmIWearing later tonight. (not yet!!) But I'd also love to answer some of these Qs....And hear your suggestions?! (Share em below!) There are so many amazing, talented nominees this year..! Let's hear their stories! Spread the word. #AskHerMore #Oscars #Countdown

A photo posted by Reese Witherspoon (@reesewitherspoon) on Feb 22, 2015 at 11:05am PST

Roberts received the message loud and clear.

Though presenters still engaged in conversation about some of the actresses' dresses -- mostly with those, who have yet to champion #AskHerMore -- E!'s controversial mani-cam was noticeably missing from the event.