SEATTLE, March 22 (UPI) -- Starbucks' CEO Howard Schultz announced Sunday the company is done writing "Race Together" on coffee cups.
It was originally being done to start a conversation about race between Starbucks customers and employees, and it received some criticism. The Race Together campaign is not quite over; Schultz says the company will still run special sections in USA Today and host discussions.
Schultz claims the campaign had always contemplated ending the cup-tagging on Sunday.
"The heart of Race Together has always been about humanity: the promise of the American Dream should be available to every person in this country, not just a select few," Schultz wrote. "We leaned in because we believed that starting this dialogue is what matters most. We are learning a lot. And will always aim high in our efforts to make a difference on the issues that matter most."
