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NEW YORK, Jan. 13 (UPI) -- McDonald's dropped its new advertising campaign during the Golden Globes on Sunday, and reaction has ranged from high praise to bewilderment to disgust. The controversial spot features a collection of signs from the fast food giant's stores around the country, set to fun.'s version of "Carry On," sung by a children's choir.
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Most of the signs are local shout-outs for birthdays, veterans and jobs, while others are messages of support after national tragedy -- such as 9/11 and the Columbia shuttle disaster.
But the commercial, which was likely intended to showcase McDonald's role in American communities, has drawn decidedly mixed reception.
Though some social media users described the ad as "heartfelt" or "inspirational," other viewers described it as "tacky" and "horrifyingly cynical."
Probably never eating McDonald's again. A commercial using terrorist attacks, disasters, and war to sell hamburgers pisses me off to no end.
— Blue (@haydengaspard) January 14, 2015That @McDonalds commercial was so touching. I'll overlook their garbage quality food and start eating there because of that!
Advertisement— Wise Man Phil (@WiseManPhil) January 11, 2015This cloying McDonald's commercial is terrible and obnoxious and who ever made it should be fed to pigs
— john r stanton (@dcbigjohn) January 11, 2015"It is part of our campaign to listen more and have a deeper conversation with our customers, and this ad is achieving that," a spokesperson said. "We've seen some strong praise and some negative comments. We expect that, and we welcome it."
