CHICAGO, Jan. 9 (UPI) -- A U.S. restaurant chain offering breakfast cereal served by pajama-clad staff members has expanded operations to U.S. airports, the company says.
Cereality Operators Inc. of Chicago has opened two stands at Newark Liberty International Airport in New Jersey and plans to open a Cereality Express there and at Kennedy International Airport in New York next month.
It also plans to open a 200-square-foot kiosk at O'Hare International Airport in Chicago by March, The Chicago Sun-Times reports.
Selling cereal at airports is a smart move because of the large number of early-morning flyers, says Ron Paul, president of Technomic Inc., a restaurant research and consulting firm.
"Their real challenge is finding enough places where there are enough people who want to have breakfast food," he says. "Cereal is still primarily thought of as a breakfast food."
Cereality has also introduced a mobile store, parking Good Humor-style trucks next to commuter-train stations and near soccer fields, the newspaper said.
