David Hasselhoff sings in cheesy new ad for Cumberland Farms iced coffee

David Hasselhoff, the former "Baywatch" star who found some success as a pop singer in Germany, has never shied away from the cheesiness of his image. He repeatedly refers to himself as "The Hoff" and sells "Don't Hassel the Hoff" t-shirts on his personal website.

So Hasselhoff is the perfect choice to star in a new commercial for Cumberland Farms' iced coffee. He wears all white in the ad and frolics on a sunny beach with beautiful women.

"Farmhouse Blend I'm gonna pick you up, in the hot summer sun I'm gonna sip you up," the 60-year-old croons.