Following CEO Mike Jeffries's refusal to begin selling larger sized clothes at Abercrombie & Fitch to allegedly keep the brand exclusive to "cool kids," Los Angeles filmmaker Greg Karber has decided to take revenge on the brand by giving it an involuntary "brand readjustment."
In a video titled, "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless" Karber explains his plan to distribute A&F apparel to homeless people to turn the brand into "the world's number one brand of homeless apparel."