As if you needed any more proof that YouTube has democratized and globalized the music distribution process, the popular video-sharing website has found its next pop star from a very unlikely source.
Muhammad Shahid Nazir, a 31-year-old fishmonger and father of four, came up with "One Pound Fish" as a catchy way to sell produce at his London market stall. "Come on ladies, come on ladies, one pound fish," Nazir's jingle begins in a video posted to YouTube by a British web designer earlier this year.