Nicole Richie debuts bright pink bob

LOS ANGELES, Jan. 23 (UPI) -- Nicole Richie has new, bright pink hair.

The 33-year-old designer debuted a florescent bob with bangs at the Daily Front Row Fashion Los Angeles Awards on Thursday. Richie attended the event with the likes of Rihanna, Miley Cyrus and Kanye West.

Richie posted a collage of photos of her look on Instagram, captioned, "Thinking Pink #fauxfur." Friend and fellow designer Rachel Zoe also shared a picture of herself with Richie at the ceremony on Twitter.

Richie is well known for dying her hair different colors, and has previously sported shades of red and purple. She was last seen with turquoise locks earlier in January, and has kept to blue or green hues in recent months.

Richie will return for a second season of VH1 series Candidly Nicole in 2015. The program documents her work with fashion label House of Harlow, and follows her day-to-day life with husband Joel Madden and children Harlow and Sparrow.