Subscribe | UPI Odd Newsletter Subscribe July 17 (UPI) -- Police in Utah said they received multiple calls about a young boy selling "ice cold beer" at the side of a road, but officers arrived to discover the truth was in the fine print. The Brigham City Police Department said officers investigated multiple reports of a young boy selling beverages at the side of the road with a sign reading "ICE COLD BEER." Advertisement The department said officers arrived on the scene and discovered the boy's sign had the word "root" in small print over "beer" -- he was selling root beer. "His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good," the department said. Read More Bald eagle with missing wing stolen from New York wildlife refuge Driver leaving car wash hits gas, plunges into New Jersey river 7,046 packs of gum used as dominoes to set Guinness World Record