Billboards are expensive and not much fun to look at, which is why a PR firm in Tokyo has turned to so-called "skinvertising," paying women to wear advertisements in the form of stickers on their thighs.
According to the company, Wit Inc, the daily rate on each thigh is $121, and campaigns have so far included ads for the Seth MacFarlane and Mark Wahlberg movie "Ted" and the band Green Day.