Nike has decided to cut ties with Livestrong, the cancer charity started by Lance Armstrong, following the revelation that he used performance-enhancing drugs during his career as a professional cyclist.
According to the Inquirer, Nike has been credited with turning Livestrong into a global brand especially by marketing its trademark yellow wristbands as a cultural icon representing the fight against cancer. But now, nine years after they began working together, the brands will go their separate way.