TV

'Ted Lasso' partners with ice cream brand on new flavor ahead of final season premiere

By Tonya Pendleton   |   Feb. 17, 2023 at 12:46 PM
Jason Sudeikis (C) with cast and crew at the 74th annual Primetime Emmy Awards in Los Angeles on September 12. The Apple TV+ comedy and Jeni's Splendid Ice Cream announced a collaboration before the third season premiere. File Photo by Mike Goulding/UPI Brett Goldstein accepts the Outstanding Supporting Actor in a Comedy Series award for 'Ted Lasso' at the 74th annual Primetime Emmy Awards in Los Angeles on September 12. File Photo by Mike Goulding/UPI Juno Temple attends the 28th annual SAG Awards in Los Angeles on February 27, 2022. File Photo by Jim Ruymen/UPI Jason Sudeikis attends the 2019 Nickelodeon's Kids' Choice Awards in Los Angeles, California on March 23, 2019. File Photo by Chris Chew/UPI Jason Sudeikis at the Toronto International Film Festival premiere of "Colossal" on September 9, 2016. File Photo by Christine Chew/UPI

Feb. 17 (UPI) -- The critically acclaimed Apple+ TV show, Ted Lasso is heading into its last season a bittersweet moment for its avid fanbase.

However, there is something sweet about the end -- a new ice cream flavor inspired by the show.

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Ted Lasso producers and Jeni's Splendid Ice Cream collaborated on the Biscuits with the Boss flavor that is being released before the show's Season 3 premiere on March 15.

It's a combination of shortbread cookie crumbles and a salted butter sweet cream ice cream that reflects Coach Lasso (Jason Sudeikis) and his love of baking.

"WE MADE AN ICE CREAM WITH TED LASSO!," the caption on Jeni's post introducing the new flavor read. "Biscuits with the Boss drops Thursday, March 2 (right on time to enjoy with Ted Lasso season 3)."

Despite multiple 2022 Emmy wins - Sudeikis and Brett Goldstein for Best Actor and Supporting Actor, and for Best Comedy and Best Direction of a Comedy, Ted Lasso producers announced the upcoming third season would be the show's last.

The comedy follows American football coach Lasso, who was recruited to coach AFC Richmond, a British soccer team.

In the show's first season, Lasso used his culinary skills to create shortbread cookies hoping to impress Richmond's tough owner Rebecca Welton (Hannah Waddington). It worked.

The ice cream will be available for a limited time starting on March 2 both online and at Jeni's Scoop Shops.

Ted Lasso Season 3 premieres on Apple TV+ on March 15.