4,000-foot Geico ad falls from plane onto San Francisco woman's house

"It sounded like a windstorm, or maybe rain, but I knew it wasn't raining," resident describes.
By Matt Bradwell  |  July 23, 2014 at 12:38 PM
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FREMONT, Calif., July 23 (UPI) -- A large Geico banner meant to be displayed over San Francisco detached from the plane dragging it, falling onto an unsuspecting woman's Fremont home Monday.

"I heard a thump," resident Sarah Clark described to NBC Bay Area.

"When I looked out the front gate I thought it was pouring rain because it kind of made it look that way. And it sounded like a windstorm, or maybe rain, but I knew it wasn't raining."

But rather than rain, Clark walked out to find a 4,000-foot Geico advertisement draped over her house, destroying her gazebo and threatening nearby power lines.

After Clark convinced the 911 operator that she was indeed placing a serious emergency call, firefighters were dispatched to the home who contacted local Pacific Gas & Energy workers to shut off power so the banner could be safely removed.

The pilot, who had already contacted nearby Hayward Air Traffic Control Center to alert them of the incident, arrived at the home and told police he had used a new rope to attach the advertisement to his vessel, but it failed.

The FAA is currently investigating the incident.

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