| Advertisement |
The Denver Broncos' public relations staff has been selected as the 2016 Pete Rozelle Award winners by the Professional Football Writers of America. The Super Bowl champion Broncos, the 27th Rozelle Award winners, earned the award for the third time in club history and the second time in three seasons, the PFWA announced Friday. Denver's PR staff won the inaugural award in 1990 and again in 2014.
Advertisement
Other 2016 nominees for the Rozelle Award were the Arizona Cardinals, Cincinnati Bengals, Miami Dolphins and the New York Giants.
The Rozelle Award is given to the NFL club public relations staff that consistently strives for excellence in its dealings and relationships with the media. The award is named for Rozelle, NFL commissioner from 1960-89 who started his career in sports PR roles.
Denver's PR department is led by Patrick Smyth (vice president of public relations), assisted by Erich Schubert (senior manager of media relations), Seth Medvin (media relations coordinator) and Rebecca Villaneuva (corporate communications manager). The department also was assisted by interns Brock Anderson and Anne Noland.
The announcement came one day after Broncos executive vice president of football operations/general manager John Elway was selected as the 2016 Jack Horrigan Award winner. The Horrigan Award is given to the league or club official for his or her qualities and professional style in helping the pro football writers do their job.
