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Oct. 24, 2013 / 6:34 PM

Poll: Most U.S. adults don't consider Facebook 'important' news source

A man has his picture taken by a large thumbs up sign that marks the entrance to the Facebook campus on Willow Road in Menlo Park, California. UPI/Terry Schmitt

A man has his picture taken by a large thumbs up sign that marks the entrance to the Facebook campus on Willow Road in Menlo Park, California. UPI/Terry Schmitt | License Photo

WASHINGTON, Oct. 24 (UPI) -- Facebook's hopes of being a premier source of news on the Internet may need to be re-calibrated, a poll of U.S. adults' browsing habits suggests.

More than three-quarters of U.S. adults who have read news from Facebook say they primarily log on to the popular social networking site for other reasons such as browsing photos, a study by the Pew Research Center released Thursday indicated.

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Just 38 percent of Facebook users who read news regularly on the Internet said they consider Facebook an important news source, the survey found.

"People go to Facebook to share personal moments -- and they discover the news almost incidentally," Amy Mitchell, Pew Research Center's director of journalism research said.

Those who don't follow news regularly were more likely to say they thought of Facebook as an "important' news source, the Pew poll found.

Young people age 18 to 29 account for about a third of Facebook news consumers, the Pew research found.

About half of survey respondents who said they read news on Facebook said they regularly get news on six or more different topics, with entertainment news the most popular.

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