Rihanna, Zac Brown Band to perform at March Madness Music Festival

INDIANAPOLIS, March 17 (UPI) -- Rihanna, Zac Brown Band and Lady Antebellum are to headline next month's 2015 NCAA March Madness Music Festival, organizers announced.

The free, three-day music festival will take place at White River State Park in Indianapolis. It is being produced by Turner Live Events.

The celebration is to begin April 3 at the AT&T Block Party, with musical acts to be announced soon.

Rihanna is expected to hit the Coke Zero Countdown Concert stage as headliner, with critically acclaimed band Bleachers also performing, April 4. A portion of Rihanna's performance will air between that day's NCAA semi-final games airing on TBS, TNT, TruTV, and via NCAA March Madness Live.

The weekend will close April 5 with Zac Brown Band and Lady Antebellum, along with Kacey Musgraves, at the Capital One JamFest. Part of headliner Zac Brown Band's performance will also be featured during Capital One Championship Central, the National Championship pre-game show airing on CBS.

For the first time ever, the 2015 NCAA March Madness Music Festival will also live-stream this year's concerts.