June 23 (UPI) -- British actress Sophie Turner was named the new face of Wella hair products this week.
The 21-year-old Game of Thrones star will serve as a global brand ambassador and "muse" for the beauty brand, the company announced in a press release Wednesday.
"I'm honored to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices," Turner said in a statement.
"Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen as well," she added.
Turner will make her debut in Wella's summer/fall ads, and appear in subsequent marketing, advertising and social media campaigns. She shared the news Wednesday with her 5 million Instagram followers.
"Oh my gawsh big news. I'm the new Wella Brand Ambassador and so so excited to join the #WellaFamily," she captioned a photo of herself on set.
Turner is a natural blonde who dyes her hair red to play Sansa Stark on Game of Thrones. She returned to blonde in the fall, prompting fans to speculate her character will be killed off on the HBO series.
"People seemed to think it was a spoiler for Game of Thrones," the star acknowledged in an interview with Vogue. "I think hair is so important [in role development] -- it ignites a connection that people feel with the character."
Game of Thrones will return for a seventh season in July. The show released a new trailer this week featuring Sansa, played by Turner; Daenerys Targaryen, who Emilia Clarke portrays and Jon Snow, played by Kit Harington.