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James Corden channels Bowie in new Apple Music ad

By
Sarah Mulé
James Corden speaks onstage during the 68th annual Primetime Emmy Awards on September 18, 2016. Corden premiered a new ad for Apple Music during the Emmy's which featured him dresses as iconic musicians like David Bowie and Slash. Photo by Jim Ruymen/UPI
James Corden speaks onstage during the 68th annual Primetime Emmy Awards on September 18, 2016. Corden premiered a new ad for Apple Music during the Emmy's which featured him dresses as iconic musicians like David Bowie and Slash. Photo by Jim Ruymen/UPI | License Photo

LOS ANGELES, Sept. 20 (UPI) -- The Late Late Show host James Corden channeled David Bowie and a few other iconic artists in a series of bad pitches to Apple execs as part of an ad for Apple Music.

The commercial, which debuted during the Emmys, features Corden pitching one bad idea after another to Apple bigwigs Jimmy Iovine, Eddy Cue and Bozoma Saint John.

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Corden's first pitch -- "What if I'm giving birth to Justin Bieber, who's giving birth to Anthony Kiedis, who's giving birth to a phone?" -- is not well-received by the panel, who look around incredulously before Saint John tells Corden they just want people to know about about Apple Music's features.

Corden then suggests that he appear in the ad dressed as a list of iconic musicians like David Bowie, Slash, the Spice Girls (all of them), and Pharrell -- to which the real Pharrell simply says, "stop."

Corden has signed an exclusive deal with Apple which will feature 16 episodes of Corden's upcoming Carpool Karaoke, based on his popular Late Late skit.

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