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Lady Gaga, Elton John join to create fashion line for Macy's

By Marilyn Malara
Lady Gaga and Elton John perform at the Rainforest Fund's 21st Birthday Concert at Carnegie Hall in New York City in 2010. File Photo by John Angelillo/UPI
1 of 4 | Lady Gaga and Elton John perform at the Rainforest Fund's 21st Birthday Concert at Carnegie Hall in New York City in 2010. File Photo by John Angelillo/UPI | License Photo

NEW YORK, April 27 (UPI) -- Longtime musical collaborators Lady Gaga and Elton John are partnering for a new project: a fashion line for charity.

Called Love Bravery, the limited-edition line will feature exclusive products, including shirts, sweats, outerwear, clutches, backpacks, even water bottles and skateboards under Macy's American Icon campaign.

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Described as "high-spirited," the line's purpose is not only to raise funds for Lady Gaga's Born This Way Foundation and the Elton John AIDS Foundation, but to also "inspire compassion and combat prejudice," according to a Wednesday press release.

"It's an honor to team up with Sir Elton John to create this line with Macy's," Lady Gaga said about the project, which was developed with the help of the singer's sister, Natali Germanotta, and designer Brandon Maxwell. "We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That's what Born This Way Foundation is all about, that's what the Elton John AIDS Foundation is all about, and that's what Love Bravery is all about."

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John added: "Love Bravery is about the compassion on the inside to understand someone's fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It's what I've tried to do in my life, my career and with the Elton John AIDS Foundation, and it's a passion Lady Gaga and I share. So I'm thrilled we are collaborating on this project and delighted Macy's understood our dream to connect with people this way."

The line will come to Macy's stores this spring, with 25 percent of proceeds benefiting both artists' foundations. The line, available through Aug. 30, will be available globally starting later this year, Macy's said.

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