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Madonna's Material Girl names singer Pia Mia as first celeb 'fashion director'

By Marilyn Malara
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Madonna's Material Girl names singer Pia Mia as first celeb 'fashion director'
Pia Mia attends the 14th annual BET Awards on June 29, 2014. She was named the new face and fashion director for Material Girl. File Photo by Phil McCarten/UPI | License Photo

NEW YORK, April 27 (UPI) -- Madonna's junior fashion label Material Girl has chosen singer Pia Mia Perez as its newest face, and fashion director.

In a statement submitted to WWD this week, Madonna justified her decision based on Perez's "creativity, confidence and unique sense of style."

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First made famous on YouTube at the age of 11, Perez, a Guam native, is now a 19-year-old social media phenomenon. Her vocal talents have helped produce songs by Chris Brown, Tyga, G-Eazy and Will.i.am and her unique fashion sense has made statements on many a red carpet. Pia Mia is also best friends with reality star Kylie Jenner.

"The fact that Madonna chose me to do this literally makes me die," Perez told WWD.

The Material Girl brand has also partnered with StyleHaul to produce a six-episode docu-series following Perez's life to promote her new role. It will debut digitally May 10.

"We think Pia will bring her distinct perspective to the clothing as well as the overall voice of the brand. Lending both her fashion and social influence will not only bring fresh energy and elevate brand recognition, but as a vested ambassador for Material Girl, she has already proven her passion to see this partnership be a success," Material Girl senior director of marketing for women's division, Preeti Singh, added.

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The initial partnership will last 16 months.

bts on my first @materialgirl campaign shoot ♡

A photo posted by Princess Pia Mia (@princesspiamia) on

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