NEW YORK, Feb. 15 (UPI) -- Badgley Mischka Wednesday announced its latest ad campaign will be built around teen "style icons" Mary-Kate and Ashley Olsen.
Ads featuring the twins will appear in the April issues of Vogue, Elle, InStyle and Vanity Fair, among other magazines, the couture fashion house said in a news release.
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It will mark the first time the Olsens are promoting a brand other than their own, which is exclusive to Wal-Mart stores.
"Ashley and Mary-Kate have grown up to become America's young style icons," Mark Badgley and James Mischka said in a statement. "They have an amazing sense of fashion and individuality that intrigued us."
