HERSHEY, Pa., Nov. 6 (UPI) -- The Hershey Company is expanding its offering of chocolate-based spreads — a la Nutella — with a Reese's Peanut Butter Cup Spread.
The new product, which is a combination of chocolate and peanut butter flavors, was announced Wednesday.
"Reese's Spreads offer an authentic Reese's experience to fans who are looking for delicious snack options throughout the day," said Daren Russ of the Hershey Company. "Since 1928, we have been delivering the perfect combination of chocolate and peanut butter. With the launch of Reese's Spreads, we are honoring our great heritage and bringing consumers a new, but still perfect, way to enjoy the Reese's brand."
In a release issued by Hershey, the company suggests eating the new product on waffles, toast, apples, bananas, pretzels and vanilla wafers.
The new product comes on the heels of a major rebranding by the candy-maker. In August, the Hershey Company launched a more modern corporate branding and logo.
