BEIJING, Feb. 23 (UPI) -- Iconic U.S. basketball star Michael Jordan is suing a Chinese sporting goods company for using his name and jersey number, the athlete's law firm said.
In China, the first name in Qiaodan Sports Co. Ltd. is pronounced "cheow-DEN," The Wall Street Journal reported Thursday. The company has been marketing sports items under that name since the late 1980s and one of Jordan's tasks will be to prove his international fame proceeded that, the Journal said.