REDMOND, Wash., Sept. 19 (UPI) -- Microsoft Corp. launched an advertising campaign aiming to convince the public its U.S. consumer base was broad based.
The ads counter a long-standing Apple ad campaign that tries to portray Apple customers as youthful and hip and Microsoft consumers as falling more in the geek category, USA Today reported Friday.
Microsoft's new campaign, replacing two weeks of ads featuring comedian Jerry Seinfeld, portrays its customer base as diversified.
The ads show a variety of PC users, including a shark-cage diver, a fashion designer, a variety of Microsoft employees and a few celebrities, including Microsoft founder Bill Gates, who each declare, "I'm a PC."
"Our competition would have you think that PCs aren't interesting and interesting people don't use them," said David Webster, Microsoft's general manager of brand and marketing strategy.
The new ads strive to "take back the PC brand and tell the truth about it," he said.
