DETROIT, July 15 (UPI) -- Two giant blue oval Ford Motor logos will be atop Detroit's Ford Field stadium to give the automaker maximum exposure during next year's Super Bowl coverage.
The 153-by-316-foot logos will be visible from Interstate 75, major surface streets and several downtown skyscrapers, and also from a blimp shown on television, the Detroit News reported.
The signs also will be in view of commercial airlines flying over the stadium, said Tom Lewand, Ford Field's chief operating officer.
"The logos add value to Ford Field and will help us market the venue to the world in terms of hosting major sporting events and other activities," Lewand said.
Such branding programs can offer major opportunities for businesses and organizations to market themselves at a relatively inexpensive price, the report said.
"If Ford Field appears for just 10 seconds during the Super Bowl (TV coverage), the logos will pay for themselves several times over," said one marketing professor.
