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The first issue of the Chinese-language Playboy magazine virtually...

CHICAGO -- The first issue of the Chinese-language Playboy magazine virtually sold out its initial print run of 50,000 copies in two days in Hong Kong, its publisher says.

The magazine is published under license by Playboy Enterprises and combines editorial material originated in Hong Kong as well as material from the other 13 editions of Playboy, including the United States edition.

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'The Chinese-language Playboy has immediately shown that it is a welcome and very popular addition to the local periodical market,' Albert Cheng, publisher of PBI Publications Ltd. which handles the Hong Kong edition, said Thursday.

'The overwhelming reader response ... underscores Playboy's strength and ability to cross geo-cultural boundaries,' said William Stokkan, president of the Playboy licensing and merchandising group.

The magazine's first foreign edition was published in West Germany in 1972. Since then, editions have been licensed in Argentina, Australia, Brazil, France, Greece, Italy, Japan, Mexico, the Netherlands, Spain and Turkey.

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