Photos of the royal baby Prince George, the newborn son of Prince William and Kate Middleton, are expected to be released in the coming days.
The photos are expected to shatter records for Twitter retweets. The current record is slightly more than 500,000 retweets, earned by a photo taken of President Barack Obama after his reelection.
The photos will also cause a surge in sales for celebrity magazines, as photos of other royal babies have in the past.
"There's definitely been a royal baby boom," said Mike Steele, editor in chief of Us Weekly. "Our readers love Will and Kate. They're unique among public figures because they're 100 percent likable."
The baby has had just one public appearance as he left the hospital, but the photographs of the child were blocked by the huge crowd and hindered by his short appearance.
Clearer shots of Prince George are expected later in August.