A portion of the proceeds of the stadium, now called AT&T Stadium, will go to repaying the city of Arlington for building the stadium.
AT&T, the largest phone company in the U.S., is based 19 miles from the stadium in Dallas. It has long sponsored the AT&T Cotton Bowl Classic, held in Cowboys Stadium. It will also host the 2014 and 2015 Cowboys Classic Kick-Off games, 2014 NCAA Men's Final Four and 2015 First-Ever College Football Playoff National Championship Game.
“Dallas is our hometown, and we’re proud to expand our successful relationship with the Cowboys, one of the most visionary sports franchises around,” said AT&T Global Marketing Officer Cathy Coughlin.
This is the phone company's third sponsored venue, including the San Francisco Giants' AT&T Park and the San Antonio Spurs' AT&T Center.