Like most One Direction videos, "One Way Or Another" involves plenty of playful frolicking and cheeky antics. They make silly faces in front of No. 10 Downing Street (cue David Cameron cameo!), ride through the streets of New York and start a conga line in Ghana. But this time, the boys of the one of the world's biggest pop acts reportedly shot most of the video's footage themselves to benefit charity.
Proceeds from the new single, a cover mash-up of Blondie's "One Way Or Another" and The Undertone's "Teenage Kicks, will go to the British charity Comic Relief's work in Africa.