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50-foot duck: Company floats rubber duck down the Thames [PHOTOS]

A 50-foot tall inflatable rubber ducky floated down the Thames River Tuesday, passing through an open Tower Bridge and by London landmarks in one of the more memorable advertising campaigns in recent memory.
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<a href="http://www.facebook.com/jackpotjoy?fref=ts" target="_blank">via Facebook</a>
Published: Dec. 12, 2012 at 11:40 AM
By GABRIELLE LEVY, UPI.com

Pass the bath bubbles?

British gambling website Jackpotjoy deployed one of the more memorable advertising campaigns in recent memory by floating a giant rubber ducky down the Thames River through central London.

The 50 foot tall, inflatable duck was an advertising campaign for the company's "FUNdation," which has a mission of, um, combating "the current happiness recession" in Great Britain.

It began its journey at the West India dock, floated past Canary Wharf and under the London Bridge, all in the name of fun.

Why not?

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