It's a very of-the-moment stunt, complete will well-integrated, silly advertising for Old Spice, plus references to undecided voters, Gagnam style and more.
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Old Spice has what is by far the best joke about the coming end of the world. They've created an 8-bit style videogame starring real life former pro basketball player Dikembe Mutombo on a mission to save the world from the impending Mayan-predicted apocalypse.
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