Nov. 29 (UPI) -- "I feel like this is a test to find out just how stupid we are," late night host Jimmy Kimmel said of Starbucks' latest offering, a $7 cup of Costa Rican coffee called "Finca Palmilera," the chain's most expensive drink ever. Made from a rare bean variety known as Geisha, Starbucks hopes coffee snobs will snap up the pricey drink, described by one fan as having "Herbal complexity. Super-clean. Vibrant. Sparklingness. ... Lush, tropical, hints of white, not yellow, peach."
Kimmel took the test to pedestrians on Hollywood Boulevard in Los Angeles, asking people to try two cups of coffee and choose the "super-premium" one. One catch, though: "We didn't even bother to get the $7 cup of coffee," Kimmel explained. Both cups contained normal coffee. Hilarity ensued.
Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide. UPI is a global operation with offices in Beirut, Hong Kong, London, Santiago, Seoul and Tokyo. Our headquarters is located in downtown Washington, DC, surrounded by major international policy-making governmental and non-governmental organizations.
UPI licenses content directly to print outlets, online media and institutions of all types. In addition, UPI's distribution partners provide our content to thousands of businesses, policy groups and academic institutions worldwide. Our audience consists of millions of decision-makers who depend on UPI's insightful and analytical stories to make better business or policy decisions.
In the year of our 107th anniversary, our company strives to continue being a leading and trusted source for news, analysis and insight for readers around the world.