"I feel like this is a test to find out just how stupid we are," late night host Jimmy Kimmel said of Starbucks' latest offering, a $7 cup of Costa Rican coffee called "Finca Palmilera," the chain's most expensive drink ever. Made from a rare bean variety known as Geisha, Starbucks hopes coffee snobs will snap up the pricey drink, described by one fan as having "Herbal complexity. Super-clean. Vibrant. Sparklingness. ... Lush, tropical, hints of white, not yellow, peach."
Kimmel took the test to pedestrians on Hollywood Boulevard in Los Angeles, asking people to try two cups of coffee and choose the "super-premium" one. One catch, though: "We didn't even bother to get the $7 cup of coffee," Kimmel explained. Both cups contained normal coffee. Hilarity ensued.