For nine seasons, caustic New Yorker Anthony Bourdain hosted the Travel Channel's "No Reservations," a show about traveling the world and eating the weird foods that people cook there. It all came to end Nov. 5 with a series finale set in Brooklyn, at which time Bourdain unleashed a chain of harsh tweets protesting the channel's decision to include shots of Cadillac cars in the show's promos. For example:
If you blow your load on a #cadillac dashboard it wipes clean off!
— Anthony Bourdain (@Bourdain) November 6, 2012Advertisement
There's a dead prostitute in the trunk of my #Cadillac
— Anthony Bourdain (@Bourdain) November 6, 2012
#Cadillac The blood and spooge wipe right off ! #travelchannel
— Anthony Bourdain (@Bourdain) November 6, 2012
Bourdain explained himself Monday in Tumblr post called "Fighting Mad," saying that the Travel Channel had included Cadillac product placement in episodes of "No Reservations" without his consent [beware of expletives]:
It came as a shock and a disappointment to turn on the TV for the last two episodes of my show, and see that someone had taken footage that me and my creative team had shot for my show, cut it up and edited it together with scenes of a new Cadillac driving through the forest. Scenes of me, my face, and with my voice, were edited in such a way as to suggest that I might be driving that Cadillac. That, at least, I was very likely IN that Cadillac—and that if nothing else, I sure as shit was endorsing Cadillac as the vehicle of choice for my show. All this following seamlessly from the actual show so you were halfway through the damn thing before you even realized it was a commercial.