Nike's "Gold Digging" shirt.
"Was there not another more positive, inspiring phrase Nike could have printed on these women's tees?" Yahoo blogger Joanna Douglas asks, pointing out that women participating in this year's London Olympics won twice as many medals as men.
Nike has consistently supported female athletes and the position they enjoy as positive role models. The t-shirt uses a phrase in an ironic way that is relevant given it was released just as the world focused on the success of female athletes.
One comment on Nordstrom.com, one of Nike's retailers, wrote "Why are you selling this shirt? The message is disgusting, disgraceful, degrading and extremely disrespectful. If it's all in good fun, why isn't the shirt available in men's sizes?"
"I agree it is sexist and degrading for women. On the other hand, no one is forcing you to buy it. If you don't like it don't buy it!" responded another commenter.