Japan's aging population is the target of the new F-12D phone from Fujitsu's RakuRaku line, from the Japanese for "easy" or "comfortable," SlashGear reported Tuesday.
Fujitsu said it collaborated with Google to design a phone that would not overwhelm or confuse elderly users while using it, with a simplified user interface featuring larger text and buttons and only vertical scrolling.
The touchscreen was specifically designed for first-time users who aren't yet used to the technology, Fujitsu said, as their tests found many elderly users found the typical touchscreen difficult and frustrating to use.
As a result, the touchscreen on the F-12D has been designed to give a little when pressed, to give the feeling of pressing a physical button.
The phone will go on sale in Japan in August from NTT DoCoMo, Japan's largest carrier, and Fujitsu said it is looking at the global market as well.
Man spent 15 hours in jail for plugging electric car into an outlet at a school
Martin Bashir resigns from MSNBC over Sarah Palin comments