FOUNTAIN VALLEY, Calif., Sept. 8 (UPI) -- Hyundai Motor America says actor Paul Rudd is to serve as the new voice for its national advertising, starting with a campaign for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," Steve Shannon, vice president of marketing for Hyundai Motor America, said in a statement Monday. "Rudd can be serious, humorous, informative and entertaining all at the same time. It's his modern sensibility that we knew would be a perfect match for today's customers."